Hershey: Going through a Sweet Recession |
ICMR HOME | Case Studies Collection » Marketing Case Studies
Custom Search
Please note: |
||||||
"Hershey is paying the price for years of under-spending behind its brands and sales infrastructure as well as not adequately adjusting its product portfolio to changing consumer trends in the domestic confectionery market." 1 - Mitchell Corwin, Analyst at UK-based investment research firm Morningstar Inc., in 2007. "Hershey's strong fourth quarter results represent a solid end to the year and further validate our strategy of focusing investment on core brands. Core brand strength was attributable to increased advertising and retail effectiveness."2 - David J. West, President and Chief Executive Officer, The Hershey Company in 2009.
Hershey: Going through a Sweet Recession - Next Page>>
1] Stephen Foley, "Bitter Days in Chocolatetown," www.independent.co.uk, November 13, 2007.
Custom Search
|
Case Studies Links:-
Case Studies,
Short Case Studies,
,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Textbooks, Workbooks, Case Study Volumes.